COLUMBIA RIVER:

Definition of project

Partners

Communication

Medias

Security logistics

 

Associated Brands:

Charal

1ST ATTEMPT :
JANUARY 1993

 

For the first time in maritime history, a crew was sailing on the tracks of Phileas Fogg, with the objective to complete a world tour in less than 80 days.

COLUMBIA RIVER:

Definition of project

Partners

Communication

Medias

Security logistics

 

Associated Brands:

Lyonnaise des Eaux Dumez (at that time undergoing a merger operation, the new group Lyonnaise des eaux Dumez leverage the event to promote its strong cooperative values. Upon arrival, the boat had become everybody's boat.)

2ND ATTEMPT :
JANUARY 1994

 

"Combat, that’s the history of Man" (Olivier de Kersauson) : Less than one year after his first attempt, Olivier de Kersauson, took off again around the world with an improved boat and a new sponsor, Lyonnaise des Eaux Dumez and its subsidiaries.

 

Despite the New Zealand team, which were  more numerous and more risk,  crossing the finish line first, Olivier and his crew members had won their own bet: the five-crew men had accomplished an outstanding performance when they reached Brest after 77 days, 5 hours, 3 minutes and 7 seconds at sea.

 

COLUMBIA RIVER:

Definition of project

Partners

Communication

Medias

Security logistics

 

Associated Brands:

Sport Elec (reputation, brand image and introduction on the stock-exchange market: the three main objectives were more than achieved).

2RD ATTEMPT :
MAY 1997

 

Remaining determined to win the Jules Verne Trophy, Olivier de Kersauson and his crew took off again onboard their trimaran renamed Sport Elec.

 

An epic and exciting round the world tour to finally beat the legendary record of Peter Blake.  A triumphal return for Olivier and his crew!